movie preview

http://www.changelingmovie.net/
Audience: This preview appeals to those who watch movies with an interest in historical events, mysteries, and injustices, as the film is rated are the audience is limited currently to those who are over the age of 17 or can some way get into a rated R movie. This preview would appeal to men because Angela Jolie stars in it and to women because the heroine is trying to fight the system.
WATCO: your watching this trailer on the chances of your seeing this movie in the theaters?
Enthymeme: whatever causes you to watch this movie in theaters is positive because whatever causes you to watch this movie in the theaters allows the filmmakers to make more money and make more films.
E/L/P: Logos: there is a strong appealing in this trailer to one's logos, a mystery is presented to the viewer, and in order to find out what happens or why, you have to go see the movie, it's a fairly straight forward and logical argument. Ethos" there is an appeal to ethos as well because the movie is advertised as based on a true story, this is not just some lame story that someone made up, that renders it more credible. Pathos, there is also a very strong appeal to pathos in this trailer, the story is portrayed as being a very dramatic and emotional story. A woman's son is missing, this is a pain that most people could identify with or image how painful it might be, so the ethos ties back into the logos and ethos.
STAR: Sufficient: I believe that the persuasive elements are sufficient, there seems to be a delicate balance in such things between not revealing enough to peak the viewer's interest without giving away the whole movie and leaving no reason for an audience to go and see it. In this trailer it seems to be done, the key attractions the audience might have to the movie (as mentioned in audience) are laid out without being able to determine for sure what the outcome will be...with the exception of the idea that it might be a happy ending because that tends to be a strong trend in Hollywood.
Effective/Goal?: The goal is clearly to get people to spend their money in the theaters to come in see the movie, and of the movie itself perhaps to get people to question the system that surrounds them. I believe the first goal to be very effective, I know that the first time I saw the trailer I groaned upon the announcement of the R rating and am still considering going to see it. As for the second goal I think it's probably pretty effective but I would have to see the movie to be really certain...in that it aids the first goal.