Saturday, October 11, 2008

Source

W Magazine "Out of the Picture."
September 2008 by Jenny Comita

Audience: People interested in fashion, probably a majority upper middle class/ upper class women. People further interested in art, possibly on the more liberal side of things. People aware of the Metropolitan Museum of Art and all that it stands for.
WATCO the choice of the director of the Met on it's standing as a museum and prestige.
Enthymeme:The effect of the choice of director of the Met on it's standing is positive if said director can improve the range of what the museum offers and how many people come to see it because the museum fulfils it's purpose and becomes even more prestigious.
whatever improves the range of the museum's offering and how many people come to see it makes the museum more prestigious.
STAR Sufficient: I believe it is fairly sufficient, there are references to how many wonderful new acquisitions have been made including famous well established pieces such as a Van Gogh and a Vermeer which should be names quite familiar to the audience. It also talks about how de Montebello was asked to come to the museum rather than the museum asking him, showing that he is well qualified. It talks about how long he has been doing his job and the good/controversial things he's done. As the article says that long of a run without a little bit of controversy would be stagnant. Typical: I believe this is fairly typical for the audience, things and issues that would be familiar and important to the target audience.
E/L/P Logos: There is a lot of appeal to the logos of the reader, facts presented that rather speak for themselves.
Effective/Goal: I believe this was effective, I think the goal was not to make people love the man but realize that he's done a lot of good work and made the Met the place it is today. I think it is very effective.

No comments: