Article/Editorial

http://www.nytimes.com/2008/09/18/opinion/18cohen.html?_r=1&sq=the%20king%20is%20dead&st=cse&adxnnl=1&oref=slogin&scp=1&adxnnlx=1222455666-xKyeP0Xcacdp/6gpKJC5aA

failing that showing up NYTimes.com The King Is Dead by Roger Cohen

Audience: I believe the main audience for this article to be Ivy League college seniors, especially those considering careers in investment banking. A secondary audience might be the world of investment banking and Wall Street finance.

WATCO college seniors going into investment banking for the money on the greater good/Wall Street.

Enthymeme Whatever is gone into for the money is dismal for the greater good/Wall Street.

Ethos: I think there are some good appeals to ethos, for one thing he mentions that he has been a professor at Princeton. Another appeal comes from what one of his former students had to say on the subject, someone the audience can easily relate to. Cohen also quotes authors of books on the subject for another dose of ethos.

Pathos: There are good appeals to pathos as well, I am not quite the target audience but I was drawn to the article when I realized it quoted one of my favorite songs by Coldplay. A younger age group is more inclined to listen to those who can see things or at least be in touch with their view on life. There is a wonderful appeal to pathos about the freshmen who are eager to change the world and end up in investment banking, it's a slightly low blow mini guilt trip to remind seniors what they started off for and how they've drastically changed.

Logos: The investigation into why people went into investment banking, and further why that might not have been the greatest idea, seems to appeal to logos, it seems very clear cut and 'if, then' similar to train of thought.

STAR
Sufficient: I feel that the information and arguments made are sufficient for the audience, a little more might not hurt since the target audience are Ivy League seniors but, still quite sufficient.

Typical: Yes, it is typical, talking to and quoting people who are authorities, this is exactly what highly educated people would be looking for. The quotes from Coldplay are also typical to the audience on another level, to a generation of young adults who's music is full of political and social statements.

Accurate: He hit several guilty areas right on the head, the things people might want to ignore but can't.

R: As far as I can tell the information all seems quite relevant.

Effective/Goal: The goal of this article seems to be aimed at getting people, specifically college seniors, to realize that going into investment banking, simply because it promises a large salary is not the best idea and really to think about that and the consequences it brings.