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I got this ad online and I'm not even positive that it's in English, but it's also such that it's okay if it's not.

Argument: The argument in this ad is that the featured motorcycle is really cool and that it is essential in your life, you should go get one right now.

Audience: Presumably young adult to midlife crisis aged males, particularly ones who might not be secure/satisfied in their manliness.

How: This ad uses pathos and slightly to ethos. The picture shows fit athletic men straining to get a hold of the motorcycle, this is an appeal to the pathos of the target audience, the men in the ad are manly and fit specimen of 'ideal' men and they want the bike; at home Joe Shmoe is not an athlete, he probably doesn't have an exciting job either, but he can want that bike just like they can, more than that he can buy the bike and have something going for him in the 'ideal man' category. The ethos of the ad is not so credible but none the less, as the men in the ad are athletes, the supposed leaders of the social scene since elementary school, the lend credibility of the social implications of the ad.

Effective?: I'm not totally convinced of the effectiveness of this ad, granted I am not the target group, but I would think that for someone who wanted a motorcycle in the first place, this would have a good chance of swaying their decision.

The End.