Commercial(TV)

http://video.google.com/videosearch?hl=en&q=tv%20commercials&um=1&ie=UTF-8&sa=N&tab=wv#

The commercial I will be analyzing is #9 on the clip (the second)

Argument: You should buy a Soken DVD player because the DVD won't skip as it might on other players.

Audience: People who watch DVDs, people who are likely more technologically inclined, this commercial seems to be from when DVD's were a newer thing. The intended audience seems to be Japanese but could be for America or some other English speaking country. The age range is people from their twenties to their forties.

How: The commercial also produces a very strong argument for it's non-skipping product by recreating the annoyance of a skipping DVD so that it is fresh in the audience's mind, reminding them how they have felt when this has occurred to them, this is an appeal to logos and pathos; the audience can experience for themselves the annoyance of a skipping DVD and realize that something that could eliminate this would be better, the appeal to pathos comes in the frustration felt from something skipping and not functioning as it ought. There is an appeal to ethos if this is intended for an America audience, the individuals in the commercial are both Japanese, it's pretty well known that if not now, then at the time when the commercial was produced, Japan's technology was very advanced; as it is a piece of technology being promoted, this all makes sense. The appeal to ethos for both a Japanese and an American audience is derived from the professional business setting and the dress of the individuals, they seem to be successful adults and therefore worth trusting or emulating.

Effective: I would say that this is a fairly effective commercial, in studying it for analysis I found myself cringing each time the woman started skipping and wishing for a way for it to play smoother, though I am not strictly speaking the target audience for this commercial, I feel that the negative reaction to the skipping is probably fairly widespread and would be shared by the target audience.

http://video.google.com/videoplay?docid=5969141464970481430&hl=en